DESIGN

Quality needs to be built into the design from the start. Our research experts help you design, test, and deploy curated, people-friendly, mobile-optimized surveys that deliver high quality insights that are predictive of the real world.

DESIGN

Quality needs to be built into the design from the start. Our research experts help you design, test, and deploy curated, people-friendly, mobile-optimized surveys that deliver high quality insights that are predictive of the real world.

To fulfill the Caspian standards for high-quality research design, we do the following:

1. Design the research around the business problem.

A consumer survey is not always the best answer to any business problem. If it isn’t, we’ll guide you to alternative solutions. If it is, our experts will develop a solution that is centered around the problem and cuts out anything that doesn’t help solve it.

2. A user-friendly, mobile optimised and engaging survey

Consumer decisions are snap decisions by real people, and survey research needs to reflect this. Professional survey takers are not representative, and answers to confusing questions lead to bad data. Our experts will make sure every question requires as little mental effort and time as possible from respondents.

3. A statistically highly robust framework to ensure consistency

Insights need to reflect the real world, i.e. people of all ages, genders, education levels, incomes, regions, to represent a country. Not only do we track all these metrics and build quotas to represent large populations, we also use advanced statistical modeling techniques to overcome the traditional sampling approach.

Caspian consistently does research-on-research to improve the precision, consistency and actionability of the insights delivered to our clients. Check out our research below: